ShopMoss Jewelry
Client
ShopMoss Jewelry
Project Type
E-commerce Marketing Manager
Duration
8 Month
Year
2023
Project Overview
ShopMoss is an e-commerce jewelry store that takes pride in crafting breathtaking, one-of-a-kind handmade jewelry that captivates brides, bridesmaids, and fashionable women. As the E-commerce Marketing Manager, my role revolves around optimizing the brand’s e-commerce business model, developing customer-focused strategies, and leveraging TikTok, Instagram, Facebook Ads, and Klaviyo email marketing to elevate the brand’s success, taking their lead generation efforts to new heights, redesigning lead magnet forms, and executing compelling ad and promotion campaigns.
Project Objectives
The project aimed to achieve the following objectives:
- Strategic Email
- Marketing Campaigns
- Goal-Driven Strategies
- Data-Driven
- Optimization
- Engaging Email Creatives
- A/B Testing for Success
- Personalization Strategies
Service Delivery
- AB Split Testing: I performed AB split tests on all automated emails in the brand’s onboarding, post-purchase, retargeting, and re-engagement flows, enhancing effectiveness and engagement.
- Complex Klaviyo Workflows and Automation: I developed and structured sophisticated workflows in Klaviyo, streamlining customer interactions and driving conversions.
- Product Launch Strategies: Crafted comprehensive product launch strategies and executed them flawlessly, generating buzz and excitement around new jewelry collections.
- Digital Marketing Audit Report: Provided audit report that redefined the business model and marketing approach, providing actionable recommendations to drive growth and success.
Result Generated
Email Campaigns
Klaviyo Flow
Revenue Generated
Sign Up Form
I’m open to both temporary and full-time roles (Hybrid and Remote). Let’s work together:
