Ono Roller
Client
Ono Roller
Project Type
Klaviyo E-commerce Marketing Management
Duration
5 Month
Year
2021
Project Overview
The Ono Roller Klaviyo email marketing project presents an exciting opportunity to unleash the full potential of the brand’s communication strategy. This comprehensive project entails a seamless migration from Mailchimp to Klaviyo, empowering the brand with enhanced audience management, customer journey automation, and powerful integration with Shopify for lead acquisition and retention strategies.
Project Objectives
Working closely with the brand’s CEO, I embarked on a transformative journey, achieving the following key objectives:
- Flawless Mailchimp to Klaviyo Migration: A successful and seamless migration of the brand’s email marketing account from Mailchimp to Klaviyo, ensuring a smooth transition for the brand’s audience and preserving the brand’s identity.
- Strategic Sales Alignment: The development of a sales strategy that seamlessly aligns with the brand’s social media marketing and email marketing calendar and objectives, to maximize revenue generation and customer engagement.
- Holiday Sales Promotions: Craft captivating holiday sales social media and email marketing promotional campaigns, designed to captivate the brand’s audience, drive conversions, and elevate the brand during peak seasons.
- Lead Magnet Form Design: Designing and publishing compelling lead magnet forms to attract and nurture high-quality leads, fostering a strong customer base.
- Optimal Email Workflows: Developing and optimizing Klaviyo email workflows to support customer acquisition, retention, and re-engagement strategies, nurturing long-lasting relationships.
- AB Testing for Success: Implementing AB split tests on various campaigns, allowing the brand to identify and leverage the best-performing strategies, and optimizing their email marketing success.
Service Delivery
- Seamless Account Migration: A smooth and efficient migration process from Mailchimp to Klaviyo, ensuring all data and audience segments are flawlessly transferred.
- Tracking and Analytics Dashboard: Setting up a comprehensive tracking and analytics dashboard on Klaviyo, empowering data-driven decision-making for future campaigns.
- Captivating Campaign Designs: Delivering two captivating email campaign designs, showcasing the brand and products with elegance and style.
- AB Split Test Insights: Providing a snapshot of AB split test analytics and results, offering valuable insights to enhance future campaigns’ performance.
- Optimized Klaviyo Flows: Designing and optimizing new Klaviyo flows, ensuring each communication resonates with the brand’s audience and drives meaningful interactions.
Result Generated
Working with Ono Roller proved to be a productive and interesting journey. Together with the CEO, we were able to collaborate effortlessly to elevate the brand’s reach through social media marketing and email marketing, and with time, improve engagement and revenue generation.
Email campaign design
AB split test analytics and result
Pop-up Form Designed
Brand’s Product
I’m open to both temporary and full-time roles (Hybrid and Remote). Let’s work together:
