Teresa Foglia
Client
Teresa Foglia
Project Type
Klaviyo E-commerce Email Marketing Project
Duration
1 Month
Year
2024
Project Overview
Project Objectives
Complete Email Redesign and Account Restructuring:
- Redesign all company emails with premium branding and high-quality imagery.
- Rewrite email copy to be conversion-focused while emphasizing the brand’s luxurious appeal.
Flow Structuring and Implementation:
- Develop and implement email flows in Klaviyo with appropriate triggers and time delays.
- Ensure each flow is optimized for engagement and conversions.
Pop-Up Design:
- Create a new, attractive pop-up that incentivizes potential customers to sign up.
Optimization and Split Testing:
- Conduct split testing to optimize subject lines, click-through rates (CTR), and open rates, and reduce bounce rates.
Regular Email Campaign Maintenance:
- Maintain regular email campaigns with 3-4 emails per week, ensuring content is engaging and aligned with brand messaging.
Performance Reporting and Improvement:
- Analyze campaign performance and provide actionable insights for continuous improvement.
Service Delivery
Email Redesign and Copywriting:
- I redesigned company emails using top-tier branding and high-quality imagery.
- I wrote new email copies to focus on conversions while maintaining a luxurious tone.
- Developed content internally and collaborated with the team to ensure consistency and engagement.
Flow Structuring and Implementation
- Set up both simple and complex e-commerce flow in Klaviyo with proper triggers and time delays.
- Tested and optimized each flow for maximum efficiency and engagement.
Pop-Up Design and Implementation
- Created a visually appealing pop-up that captures the brand’s luxury appeal, including incentives to encourage sign-ups, such as discounts and exclusive offers.
Optimization and Split Testing
- Performed split testing on subject lines, CTR, open rates, and bounce rates.
- Continuously optimized based on test results to improve overall campaign performance.
Performance Reporting and Improvement
- Provided detailed reports on email campaign performance, including key metrics and insights.
Result Generated
High-quality email designs and content that reflect the luxury brand, attracting and retaining the target audience.
Improved open rates, CTR, and overall engagement through personalized and optimized email campaigns.
Effective email flows and nurturing sequences that convert leads into customers, boosting sales and revenue.
Attractive pop-ups and engaging content increasing the number of subscribers and potential customers.
I’m open to both temporary and full-time roles (Hybrid and Remote). Let’s work together:
